Central Performance Marketing Manager
Wolt is a venture-funded technology startup. We are rapidly developing new products with one aim in mind; “To build the digital platform for discovering and getting great food.” We are currently in several countries across Europe and plan on expanding further given the success we have found in our existing markets. If you want to be a part of this journey, and possess a passion for technology and for food, then Wolt is the place for you!
The Operations Team of Wolt consist of two parts: the city teams, and central operations. The city teams across our locations are the heart and soul of Wolt. Every team is a startup within a startup, aiming to provide the best possible service for our customers while growing our business. The central operations team on the other hand, is a task force within Wolt that helps our city teams’ business grow and scale. The team helps drive long-term strategy, scalable processes, and a sustainable business model across our entire base of operations.
If you are an analytical and creative problem solver, like moving in the fast lane and thrive in a dynamic environment where you are proactive and figure out what to do rather than wait to be told what to do then central operations is the place for you!
About the Role:
Central Operations is hiring a Performance Marketing Manager to take ownership of our user acquisition channels, to develop a paid acquisition strategy, and to work with the local marketing managers in developing localized campaign content.
The ideal candidate will be an analytically strong person, with a strong background in user acquisition and performance marketing. There is a vast amount of opportunities in developing Wolt’s user acquisition strategy, analyzing channel and campaign efficiency, and focusing resources and efforts to maximise ROI. The Performance Marketing Manager will play a crucial part in our growth going forward.
The Performance Marketing Manager will also be Wolt’s user acquisition champion, facilitating discussions amongst the city teams’ marketing managers to ensure we are performing in our overall user acquisition efforts.
Know the Business: full understanding of our unit economics, LTV, CAC, and ability to define a user acquisition strategy that supports our overall business model.
Campaign management: working with the city teams’ marketing managers to define and iterate on marketing content, and adapting tactics and strategy continuously.
Paid acquisition: conduct acquisition experiments, and implement your user acquisition strategy, via Facebook, Google and other platforms; including source attribution, A/B testing and budget ownership.
Analysis: constantly looking for ways to improve the ROI on marketing spend. Building and maintaining our attribution tools and their link to our internal data together with our analytics team.
Getting results: making your ideas work and driving concrete results, hitting goals and budgets week over week and month over month.
Creative content: creating innovative user growth campaigns for customers, restaurants and courier partners. You will be one of our key bridges to the customers, and you will work closely with our brand, and local marketing managers and designers in creating these.
Technology: understanding a tech company’s product development cycle and processes, and helping implement necessary product changes to increase efficiency of user acquisition and retention.
Leadership: ability to facilitate a continuous dialogue between the different country teams and specifically the marketing managers to share user acquisition best practices and knowledge across the teams.
- This role may suit someone with 3-5 years of relevant experience
- Probably working in a consumer-facing company – possibly a tech startup – with a strong focus on user acquisition and topline growth
- Prior experience in a fast paced and high impact environment
- Analytical, economic or business related degree preferred
- SQL knowledge is a plus
- Fluent in English
- Must be eligible to work in the E.U.
- Along with a competitive salary, bonus and benefits you will also be eligible for our stock option plan. So if you are excited about working in a high growth environment, taking ownership and being part of an extremely high performing team then we’d love to hear from you!